Cultural Movement
A brand can identify, crystallize, spark, align to, and curate a Cultural Movement. It can even speed up a movement's rise toward dominance.
We have proven many times over that if you can uncover a powerful idea on the rise in culture, then join, fuel, and add real, tangible value to that culture through innovative marketing and social media, you can create a sustainable movement on behalf of your brand that consumers want to belong to.
You can accomplish truly amazing things and focus your marketing investment, while maximizing all media channels towards achieving top-line growth.
At StrawberryFrog, we develop Cultural Movement strategies and communications for our clients. We start with insights, which we mine in Frog research. These insights lead to big, powerful ideas. Ideas that engage people on an intimate and personal level - that inspire people to want to relay it on to others. Before you know it, you have a change in culture on your hands, and a smart brand can profit from it.
Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and the brand goes from static to kinetic. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.
Let’s break it down. Three key phases:
READY is about preparation and creating the Cultural Movement strategy. To do that, we get as smart as we can from you and then we go out to the world and identify groundbreaking insights and ideas on the rise in culture.
SET is about developing the breakthrough and innovative creative ideas that bring the strategy to life.
LEAP is about making it all happen - production, distribution and implementation.
