Frito-Lay Sabra - Taste Intervention
How do you spark and lead the bigest food movement in Amierca? Hummus may seem like an everyday food to you, but for the vast majority of Americans, it's that weird foreign stuff in a tub. While some marketers might see that as a negative, we used this insight to our advantage.
We made hummus the centerpiece for a cultural movement called the Sabra Taste Intervention. Sabra Hummus became the ultimate solution for those good Americans who simply need to expand their food horizons.
