The Best Advertising Agencies Set Themselves Apart in Quite a Few Ways
While there are many agencies to choose from, especially in New York City, the ones that rise above the rest, are well worth the recognition they receive.
If you’re trying to figure out what makes a top ad agency deserving of such grand accolades, read on.
“Creativity is piercing the mundane to find the marvelous.” Bill Moyers
Agencies that produce creative that is simply far out, i.e. “It’s a dancing chicken, look at me!” in an effort to stand out, fall far below the realm of what top advertising agencies contribute towards the success of their clients.
Whether it be the ideas the best ad firms bring to the table or the creative executions attached to them, the most creative advertising agencies are alchemists bringing with them exceptional creativity in a multidimensional capacity. Creative prowess needs to reach beyond the advertising produced and extend into providing brands with creative entrepreneurial solutions designed to help brands run leaner and advance quickly in today’s fast-paced and ever-changing environment.
“Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jef I. Richards
Strategy is among the most important traits that top ad agencies possess. While it’s obvious they need to identify key targets, affinities and think long term in order to generate and sustain growth and revenue for their clients, (among other things…) firms that have their finger on the pulse of today’s social – digital ecosystem, are able to offer their clients tremendous advantages over those that are still stuck in the mindset of yelling one way messages at the world.
Social media has become among the most powerful forms of communication that ever was. Ad agencies that are able to create and execute strategies making use of this social phenomena can offer brands numerous benefits. Much in the way that we see category disruptors with little resources rise to success based on social values and contributions, big brands as well, are able to incorporate such strategies designed to align with and mobilize culture in an effort to receive the same type of explosive growth without the explosive expenses.
Many of the benefits these cultural movements or movement marketing strategies provide are directly related to earned media. Media that comes to be via recognition and organic sharing in the social atmosphere. Earned media can provide dramatic increases in media reach, more impactful media and increased brand trust, all of which can contribute significantly to growth and revenue.
Additionally, ad agencies that focus on social movement strategies can help brands dramatically reduce the high costs associated with employee acquisition and retention. This is largely due to the ever-increasing desire employees have to make their work take on meaning within society. Hence, brands that are driven by purpose can provide such fulfillment.
“Advertising is totally unnecessary. Unless you hope to make money.” – Jef I. Richards
The Big Picture
Ad agencies working in silos with regard to their services simply cannot compete in today’s environment. The best advertising agencies provide solutions rather than services and they are holistic in nature. They bring strategy, creativity, and finesse to every aspect of communications holding the best interest and goals of the brands they serve at the highest level of importance.
And while this list of the best ad agencies focuses on New York City, there are incredible companies throughout the US including Chicago, Miami, Los Angeles, Colorado, Dallas and more, not to mention the many outstanding agencies around the world.
See our picks for the best advertising agencies in NYC below:
It is quite amazing and one of the best advertising agencies in the world. This company has been constantly in the top lists for over 30 years. It top-notch clients include Coke, Nike, and P&G (Old Spice).
Modern, innovative, StrawberryFrog is the world’s only brand-fueled movement marketing agency. StrawberryFrog is a top NYC advertising agency, focused on marketing, communications, and design. As one of the leading ad agencies in the USA, it has worked with famous brands like Emirates Airline, Jim Beam, Pampers, Heineken and SunTrust Bank.
It has achieved worldwide recognition in no time. This is an award-winning ad agency. It garnered the most awards in the two most important award shows, the Effie’s and Cannes Lions.
It is operating for over 100 years and is a widely reputed ad agency. It is known for its consistently good work for blue-chip clients as General Electric, AT&T, Mars, and Federal Express. This company has its branches spread across Europe and America and is always ready to take challenges in the ad industry.
It has created some of the best-known and most iconic advertising campaigns of the last century.
6. Mullen Lowe
A top-notch advertising agency. It has been an early adapter of social media, and is known to implement a bundled integrated model that helped it land “on-trend” clients such as Zappos, JetBlue, and Acura.
7. 72 and Sunny
This LA-based agency works for Trojan condoms, Smirnoff, LG and Johnnie Walker.
This NYC advertising agency, which also has offices in LA, is a fantastic one. It has a strong global network in parent Lowe, and is known to deliver strong work to its reputed clients like Snapple, Unilever, and Microsoft.
It has been known for its creative and top notch ideas. Some of its clients are ESPN, Prudential, and Unilever.
As you’re narrowing down your choices, be sure to consider which agency is going to align with your goals for growth, along with the various attributes and unique values of your brand.
If you’d like to learn more about value driven advertising and marketing with purpose, checkout the link below about movement marketing and the powerful psychology, drivers and tactics that fuel a movement strategy.