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4 Ways to Improve Your Content Marketing

4 Ways to Improve Your Content Marketing

Read this wonderful article by Frank Cespedes and Russ Heddleston from the Harvard Business Review. So on point on how you should think about content. As the leaders of BlueberryContent rightfully conclude: You have under 3 minutes to make an impression, and there is...

Heist CEO: ‘We’re building the Nike of underwear’

Heist CEO: ‘We’re building the Nike of underwear’

How to become a challenger brand in the age of disruption? The world’s best challenger brand thinker is Adam Morgan of UK based Eat Big Fish. He’s not only a visionary marketing mind, he’s also a good friend. In his company’s recent article, underwear is put under the...

Marketers Should Focus on Relevance and Stop Thinking About Loyalty

Marketers Should Focus on Relevance and Stop Thinking About Loyalty

“Brand relevance or customer loyalty,” you ask. Good question. Loyalty marketing as it has been called is being eclipsed by the new era of Movement Marketing. The old way was based on the idea that people will keep buying the same stuff from a company with incentives....

The Strange Science and Magic of Naming your Product or Company

The Strange Science and Magic of Naming your Product or Company

The announcement came in the 1990s – Ericsson of Sweden, working in collaboration with HP, had developed a new wireless innovation that would change the way we share files over mobile telephony. The Swedes developed the technology and the Americans recommended that it...

Best Advertising Agencies in New York City

Best Advertising Agencies in New York City

The Best Advertising Agencies Set Themselves Apart in Quite a Few Ways While there are many agencies to choose from, especially in New York City, the ones that rise above the rest, are well worth the recognition they receive. If you’re trying to figure out what makes...

Why Employer Branding is Better as a Movement

Why Employer Branding is Better as a Movement

The economy is strong. Companies compete for the best talent, some with the help of a marketing agency or branding design agency and others without. More so today than since the early 2000s according to the Harvard Business Review. Due to new and emerging tools like...

How Sabra Hummus Took Over The U.S.

How Sabra Hummus Took Over The U.S.

Even now, mere mention of Sabra causes veteran food marketers to stand in awe. For good reason. Eight years ago, the brand held less than 10% of the US hummus market, well behind Nestle’s Tribe and Kraft’s Athenos. By the start of 2015, the brand, which is co-owned by...

The 10 Most Creative Content Marketing Agencies

The 10 Most Creative Content Marketing Agencies

Content has become a powerful marketing tool in effective campaigns in 2018 and heading into 2019. This is why our list of the 10 most creative and influential content marketing agencies showcases firms, including our ad agency in New York, that invented content for...

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