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European Wax Center

Waxing is usually thought of as painful, unpleasant experience. So to redefine the category, the StrawberryFrog team positioned European Wax Center as a luxurious, aspirational service that helps women find their inner strut. As a result, the brand grew into one of the fastest growing franchises in the United States, and are listed in Inc. Magazine’s as one Fastest Growing Private Companies.

StrawberryFrog developed the logo, and were responsible for design, branding, photography and brand identity across all platforms including design guidelines, brand film & imagery, communications & advertising across all platforms, store signage and redesign.

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