Elizabeth Hunter | Chief Financial Officer at StrawberryFrog

Elizabeth Hunter has spent her career proving that finance isn't just about numbers — it's about shaping strategy, enabling growth, and building resilient organizations. With two decades of experience across global advertising, marketing, and technology businesses, she has become known as a trusted partner to executives and boards, guiding companies through transformation and growth. Today, as Chief Financial Officer at StrawberryFrog, Elizabeth combines financial discipline with a forward-looking perspective, ensuring the agency remains financially robust, innovative, and profitable.

Her career has spanned both corporate giants and entrepreneurial ventures. She began at Microsoft, honing her analytical and strategic skills in a fast-paced global tech environment. She went on to take senior roles at independent and listed agencies, with clients including Unilever, PlayStation, and Rubbermaid. Most recently, she was CFO at MOBKOI, a mobile advertising tech company, where she oversaw audits, budgeting, and cash flow during a critical phase of growth.

Elizabeth has built her reputation on driving both turnaround and expansion. She has led restructures, amended integrations, and built finance functions from the ground up, always with a focus on aligning financial insight with business strategy. Her colleagues know her as calm under pressure, analytical yet creative, and always focused on how finance can fuel innovation rather than constrain it.

"Finance isn't just about numbers; it's about enabling organizations to take bold steps with confidence and creating a foundation where creativity and innovation can flourish." - Elizabeth Hunter

Beyond the numbers, Elizabeth is passionate about leadership and talent development. She has been recognized for building strong, cross-border teams and mentoring the next generation of financial leaders. She is also an advocate for women in leadership, contributing to panels and conferences.

Away from her professional responsibilities, Elizabeth loves to travel, a passion that has taken her around the world and broadened her perspective on business and culture. Colleagues say this curiosity is one of her greatest strengths — she brings a global mindset to every conversation, shaped by the places she has lived, worked, and explored.

For Elizabeth Hunter, finance is more than reports and forecasts. It's about enabling organizations to thrive, to take bold steps with confidence, and to create a foundation where creativity and innovation can flourish. At StrawberryFrog, she ensures the agency's purpose-driven vision is matched with financial strength, setting the stage for lasting impact.