Young woman in a red coat sitting alone in an empty movie theater, looking upward pondering the desire for creative and movement marketing insights.

The Pond

Agency culture, news and more. Hop on in.

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An AI Video Game Where Retro Meets Innovation

How We Built an AI Game in Weeks

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Creative Excellence in a Wooden Pencil

How StrawberryFrog's Fearless Work Landed Us on D&AD's Top 10 List of Independent Agencies.

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Brand Growth Is Broken

Why Movement Marketing Is the Future

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The Power of Purpose in Finance

Building Belief and Driving Growth Beyond Products

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Cultural Research = Business Growth

Real examples of transformation in action

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Flagstar

Creating a Unified Brand with Core Values

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Women and Spirits

Why Brands Are Binging the Wrong Stuff

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Gen Z is Scary (For Marketers)

How to Turn Seconds of Attention into Enduring Brand Value

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Activate Brand Purpose

How to Transform the Power of Movements to Transform Your Company

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Why Traditional Marketing Fails

And What Movement Marketing Gets Right

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Purpose Haze

A New Series That Cuts Through the Fog of Purpose

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StrawberryFrog Celebrates 3 Effie Wins for Northwell

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Bridging Knowledge Gaps Within Agency Teams

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