RG Logan | Chief Integrated Strategy Officer at StrawberryFrog

RG Logan is Chief Integrated Strategy Officer at StrawberryFrog, where he leads the agency's strategic direction and integrated approach to building brands that matter - in culture and in business.

If you spend any time with RG, you'll notice he has a particular way of framing what strategy is supposed to do. He'll tell you the job is simple: understand the problem deeply, then point imagination and creativity at what matters.

RG's experience spans brand positioning, communications strategy, and integrated marketing across food and beverage, financial services, tourism, technology, and consumer packaged goods. Over the course of his career, he's worked across traditional agencies, digitally and socially led companies, publishers like VICE Media, and in-house creative departments. That range has given him a deeply held conviction: modern brands aren't built through advertising alone. They're built through participation in culture - by showing up in the right places, at the right moments, with something worth saying.

"Modern brands aren't built through advertising alone. They're built through participation in culture - by showing up in the right places, at the right moments, with something worth saying." - RG Logan

RG has led strategy for brands including Applebee's, Modelo, Google, Realtor.com, Timberland, Park MGM, Almond Board of California, PIMCO, and Driscoll's. Most recently, as Chief Strategy Officer at a major global agency network, he led strategic direction across the full client portfolio and played a central role in new business growth. Before that, he served as a senior leader at Truth Initiative, where he helped build one of the industry's leading marketing organizations behind the truth® campaign. The work there earned the 2023 U.S. Grand Effie: the highest honor in marketing effectiveness. AdAge also named The truth® campaign one of the Top 10 Campaigns of the 21st Century. RG began his career in research, and fell in love with strategy the moment he realized it was a job that let him do two of his favorite things at once: go down rabbit holes learning about new worlds, and then channel all of that into ideas and imagination.

RG believes strategy's job is to cut through complexity and find the essential truth that everything else should be built around. He believes in cultural fluency, because understanding what's happening in people's lives is what separates strategy that's technically correct from strategy that actually resonates. He believes effectiveness is the ultimate measure of creative work, and that the most effective work and the most celebrated work are often the same thing. And he believes in intimacy - with audiences, with culture, with the brands and products themselves. He wants to know how people actually use a product in their lives, not just how they talk about it in a focus group. That closeness to the real thing is what gives strategy its edge.

RG joined StrawberryFrog because he believes in the Outleap - the idea that brands don't win by playing it safe or following the category playbook. They win by outleaping the ordinary, outleaping the competition, and doing it with agility and precision. That's the kind of strategy RG has always wanted to make: deadly effective, built for speed, and impossible to ignore.