Scott Goodson | Founder & Chairman at StrawberryFrog

Scott Goodson is a visionary marketer based in NYC, with a global presence and a reputation for solving business problems with creativity, data and technology throughout his career. As the founder and principal of legendary advertising agency StrawberryFrog, he thrives on pushing boundaries and exploring new possibilities.

With an insatiable appetite for crafting compelling narratives and generating market opportunities, Scott provides strategic guidance to cutting-edge leaders, consumer brands and new ventures. His 35+ years of experience leading global teams has allowed him to build and elevate some of the world's most iconic brands, including AfterPay, ASICS, Google, BlackBerry, Emirates Airlines, Heineken, Northwell, Natura Brasil, PepsiCo, Truist, and Walmart.

Since 2004, he has had the privilege of residing in NYC, where he has led StrawberryFrog—the boundary-pushing advertising agency that has garnered numerous industry accolades. More recently, he launched Inplural, a product innovation and transformation firm, along with SF Media and SF AI. He is always on the lookout for innovative marketing frontiers.

"Strategic relationships are the bedrock of brand empires, fueled by an unyielding commitment to building, amplifying, and revolutionizing how brands connect with culture." - Scott Goodson

WHAT HE DOES
He elevates brands to cultural significance, collaborating with leaders to orchestrate transformative campaigns—free from corporate jargon, unnecessary bureaucracy, and wasted creative potential.

HOW HE DOES IT
By harnessing the talents of an incredible team and leveraging an unrivaled network, he instinctively identifies breakthrough marketing concepts. His unyielding commitment to building, amplifying, and revolutionizing spans diverse sectors, from technology and luxury goods to entertainment and health. He bridges market segments, cultural divides, and consumer mindsets, always aiming for impactful results.

WHY IT WORKS
Strategic relationships are the bedrock of brand empires. Over 35 years, Scott has cultivated an exceptional team surrounded by premier creative directors, cultural influencers, data scientists, media executives, and market disruptors who prioritize impact over rhetoric. Coupled with his expertise in Gen AI, brand positioning, consumer engagement, cultural trends, strategic communication, and technology, this approach delivers extraordinary outcomes.

As a mentor at the Marketing Academy for the past five years, Scott shares his insights through speaking engagements at Harvard, Columbia, and Cambridge Business Schools and various other colleges and conferences. His journey is fueled by joy and creativity, and he looks forward to the next OutLeap.