Steve Scutellaro | General Manager at StrawberryFrog

Steve Scutellaro has always believed that the best marketing isn't just seen — it's felt. With a career spanning some of the most creative environments in the industry, he has built a reputation as a leader who knows how to connect brands with culture in ways that resonate deeply and deliver lasting impact. Today, as General Manager of StrawberryFrog, Steve plays a pivotal role in advancing the agency's mission of innovation, creativity, and purpose-driven work.

Over the years, he has developed a uniquely broad skill set that spans brand creative, organic social, paid media, research, cultural insights, analytics, PR, digital, and experiential marketing.

At StrawberryFrog, Steve brings all of these capabilities together. As General Manager, he ensures that the agency remains at the cutting edge of both creativity and technology. He thrives at the intersection of strategy and execution, shaping culturally resonant ideas and ensuring they are delivered flawlessly across channels. Colleagues know him as a collaborative leader who empowers teams to do their best work and keeps the agency pushing toward what's next.

Some of Steve's career highlights read like a playbook of modern marketing innovation. He has led organic social strategies for HBO Max, SoulCycle, Bravo, Avis, and Aruba Tourism Authority. He has developed brand work for Target, PlayStation, Frito-Lay, and Timberland. He has driven performance marketing and CRM efforts for William Hill, Botox Cosmetic, Juvederm, and Angi. And he has guided research, segmentation, and data analysis that helped tourism boards, consumer brands, and entertainment companies better understand and serve their audiences.

"Marketing is not about chasing trends; it's about finding the cultural truths that spark movements and then amplifying them with precision and passion." - Steve Scutellaro

His ability to move seamlessly from creative to analytical, from brand storytelling to customer experience, makes him one of the most versatile leaders in the industry.

But what sets Steve apart isn't just his resume — it's his perspective. He has thrived in complex organizations, worked with world-class brands, and navigated the ever-changing landscape of media and technology. He brings an instinctive sense of how to balance creativity with performance, art with science, and vision with execution. For him, marketing is not about chasing trends; it's about finding the cultural truths that spark movements and then amplifying them with precision and passion.

Outside the office, Steve is a curious learner and innovator, always exploring the possibilities of emerging platforms and tools like AI in marketing. His colleagues describe him as approachable, thoughtful, and driven by a genuine love for what he does. To Steve, every new challenge is an opportunity to create work that not only moves the needle but also moves people.

As General Manager of StrawberryFrog, Steve Scutellaro continues to shape the future of movement marketing. His leadership ensures the agency doesn't just keep pace with change — it sets the pace, helping brands break through the noise and connect in ways that matter.