Don't Navigate AI Alone
The Challenge
Infosys has world-class enterprise AI transformation capability, but in a market crowded with every consultancy and tech firm claiming AI expertise, capability alone doesn't break through. The challenge StrawberryFrog had to solve: cut through the noise and build genuine awareness for what Infosys can actually do. CEOs were hearing the same promises everywhere. They needed a reason to remember Infosys, a brand with a long experience of helping CEOs “navigate your next,” and a reason to believe.
The Move
Turn an intimidating climb into an irresistible story. Enterprise AI is the mountain every CEO aspires to scale, and the insight was simple: no one should attempt it alone. Enter Leon — a memorable, smart, and charismatic sherpa born on AI Mountain itself, who knows every pass, overhang, and crevasse. Leon makes Infosys's expertise feel human, approachable, and unforgettable, transforming an abstract capability into a guide CEOs want by their side. Congratulations to Infosys on the global launch. Don't navigate AI alone.
Helping Hands
Mudslide
Suiting Up Leon
Campaign Imagery
