New Thinking and Ideas
Brand purpose
without activation
is just B.S.
It's time for marketers to move from purpose-finding to purpose-activation, to get our collective heads out of the clouds and put our brands' highest ideals to work out in the world.
Collection of Featured Case Study Teasers
activate
brand
purpose
How to Transform the Power of
Movements to Transform
Your Company
Whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it rather than simply chasing the next dollar.
Activating Purpose
Inside One of America's
Largest Banks
read more
Inc. Magazine interview with our Founder and Vinoo Vijay, Chief Marketing Officer at Truist Financial, one of the top CMOs in the country who is activating the company's purpose effectively.
Purpose Power Index™ 2022
Download the results of
the world's largest empirical study
on brand purpose
StrawberryFrog and Dynata® partner for the third iteration of a breakthrough study measuring how consumers really think and feel about brand purpose: the Purpose Power Index™, the first empirical measure of companies that activate purpose as the core of their business.
