New Thinking and Ideas

Brand purpose
without activation
is just B.S.Arrow Icon

It's time for marketers to move from purpose-finding to purpose-activation, to get our collective heads out of the clouds and put our brands' highest ideals to work out in the world.

Lines connecting the dots on a white background. On the right, the ‘dots’ are zoomed in and resemble hexagons.

Collection of Featured Case Study Teasers

StrawberryFrog Names
Nick Sonderup Executive
Creative DirectorArrow Icon

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Transformation and Innovation Company
inplural Debuts In New YorkArrow Icon

Learn More

explore our groundbreaking,
original research:

workshift: why employees’
search for meaning will define
the future of workArrow Icon


Aqua blue geometric background with text:  Purpose Power Index 2023

dive into the official press release
for our groundbreaking study:

workshift: why employees’ search
for meaning will define the future
of workArrow Icon


Red geometric background with text:  Purpose Power Index 2023

Hires First
Chief Growth OfficerArrow Icon


Rasika Narang joins the frog pond, bringing deep experience in growth leadership to a newly created position.

Black and white portrait of Rasika Narang with warm smile

Purpose HazeArrow Icon


A new series that cuts through

the fog of Purpose.

Purpose Haze series logo on black background with slight green and red gradation

purposeArrow Icon

How to Transform the Power of
Movements to Transform
Your Company

Whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it rather than simply chasing the next dollar.

A stack of books with a minty green cover which features a reusable coffee cup. The cover reads ‘Activate Brand Purpose.’

with purpose
and growing
for goodArrow Icon

read more

Inc. Magazine conversation with our founder and Albert Baladi, President and CEO of Beam Suntory.

Portrait of Beam Suntory President and CEO Albert Baladi posing in front of a bar while wearing a suit.

Purpose Power Index™ 2022Arrow Icon

Download the results of
the world's largest empirical study
on brand purpose

StrawberryFrog and Dynata® partner for the third iteration of a breakthrough study measuring how consumers really think and feel about brand purpose: the Purpose Power Index™, the first empirical measure of companies that activate purpose as the core of their business.

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