New Thinking and Ideas
Brand purpose
without activation
is just B.S.
It's time for marketers to move from purpose-finding to purpose-activation, to get our collective heads out of the clouds and put our brands' highest ideals to work out in the world.
Collection of Featured Case Study Teasers
activate
brand
purpose
How to Transform the Power of
Movements to Transform
Your Company
Whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it rather than simply chasing the next dollar.
The Movement
to Legalize
Marijuana
read more
After the recent election, 15 states now have legalized marijuana. How did we go from full prohibition to normalization within two decades?
PURPOSE
POWER INDEX
Which Brands Do Americans
See as Truly Purpose Driven?
In 2019, we partnered with The RepTrak Company and created the largest study ever measuring consumer perceptions of brand purpose, based on more than 17,500 individual ratings and encompassing more than 200 different brands. A second wave of the research will be available in Spring 2021.
