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Brand purposewithout activationis just B.S.Arrow Icon
It's time for marketers to move from purpose-finding to purpose-activation, to get our collective heads out of the clouds and put our brands' highest ideals to work out in the world.
How to Transform the Power ofMovements to TransformYour Company
Whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it rather than simply chasing the next dollar.
Activating Purpose Inside One of America's Largest BanksArrow Icon
Inc. Magazine interview with our Founder and Vinoo Vijay, Chief Marketing Officer at Truist Financial, one of the top CMOs in the country who is activating the company's purpose effectively.
Purpose Power Index™ 2022Arrow Icon
Download the results of the world's largest empirical study on brand purpose
StrawberryFrog and Dynata® partner for the third iteration of a breakthrough study measuring how consumers really think and feel about brand purpose: the Purpose Power Index™, the first empirical measure of companies that activate purpose as the core of their business.