Empire State Building
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212 366 0513
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212 366 0594
Brand purposewithout activationis just B.S.Arrow Icon
It's time for marketers to move from purpose-finding to purpose-activation, to get our collective heads out of the clouds and put our brands' highest ideals to work out in the world.
How to Transform the Power ofMovements to TransformYour Company
Whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it rather than simply chasing the next dollar.
The Movementto LegalizeMarijuanaArrow Icon
After the recent election, 15 states now have legalized marijuana. How did we go from full prohibition to normalization within two decades?
Purpose Power Index 2021Arrow Icon
Download the results of the survey now to see which brands rank highest when it comes to brand purpose
StrawberryFrog, in partnership with The RepTrak Company, created the largest study ever measuring consumer perceptions of brand purpose, based on more than 20,500 individual ratings and encompassing more than 200 different brands. The study was launched at the Purpose Power Summit 2021 in June of this year.