In the face of significant change and increasing competition, our task was to change culture, retain talent, and build a motivating purpose brand for a confederation of independent hospitals.
Our solution was to devise the LifeBridge Health brand purpose, then action it a marketing movement. The movement motto summed it all up: CARE BRAVELY. It started inside the organization and then we pushed it externally. Movement Inside created focus, passions, motivation, and trust. It struck a nerve that generated pride and new habits among teammates while carrying a highly relevant message to the community and patients. We are establishing LBH as a thought leader with a bold message, amidst the robust competitive landscape with Johns Hopkins, University of Maryland, among others. Working closely with our clients we are creating work that is equal parts thoughtful, original provocative and effective.