StrawberryFrog Creative Purpose Agency of the Year. Ad Age Gold.
StrawberryFrog honored in the Ad Age Small Agency Awards for 'purpose-driven' campaigns.
NEW YORK, July 25, 2024
This recognition solidifies StrawberryFrog's 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.
The award celebrates StrawberryFrog's strategic and creative excellence and innovation developing powerful brand narratives that resonate deeply with audiences and drive measurable business results. The agency's unique approach building purpose-driven brand movements sets a new standard for creative marketing in the digital age.
"StrawberryFrog is proof that you don't need a massive organization to make a massive impact. This award is well-deserved recognition of our ability to deliver big-time for the biggest of brands," says Scott Goodson, founder and CEO. "This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. Meanwhile, the bloated holding companies are scratching their heads, wondering how this scrappy boutique keeps knocking it out of the park. It's called passion, ingenuity, and a relentless drive to push the boundaries of what's possible in this industry."
The award pays tribute to StrawberryFrog's ethos of "Creativity for Good" and its philosophy of "Movement Thinking," which acknowledges that great brands are built from investing in ideas that matter to the organization as a whole, not an impersonal, "top-down mandate." The award further recognizes StrawberryFrog's approach that is human centered and utilizes emerging technologies, such as AI, to craft compelling narratives that both amaze, engage and inspire audiences.
"This award underscores our ability to not just compete, but flat-out outperform the larger, more 'established' players in this industry. This scrappy team has proven that size doesn't matter when you've got the creative chops and strategic brilliance to run circles around the corporate agencies," says Tyler DeAngelo, StrawberryFrog's Chief Creative Officer. "And this is just the beginning. We're going to keep pushing the boundaries of what's possible in this business. Strategic consulting, creative marketing, product innovation through our transformation studio inplural, AI — you name it, we're going to reinvent it. This independent agency is charting a bold, innovative path forward."
StrawberryFrog's clients include Pandora, Truist, Walmart, Northwell, Crowe and several others.
Read Ad Age article here.
About StrawberryFrog:
StrawberryFrog designs Movements for growth. The award-winning independent strategy, full-funnel marketing, advertising, and design firm focuses on galvanizing employees and mobilizing consumers, applying creativity and innovation such as AI to create "Movements" that mobilize and engage people to help companies transform and grow. With 25 years of experience, StrawberryFrog continues to lead the industry in Movement Thinking™, delivering results-driven campaigns for a diverse portfolio of global brands, such as our innovation studio, inplural.
For more information about StrawberryFrog and its award-winning work, please visit www.StrawberryFrog.com for more information.
Media Inquiries:
Valerie Silverman Kerr VSK Public Relations, LLC
valerie@vsk-publicrelations.com
(914) 806-6647