Scott Goodson on Tuesdays with Trailblazers.
AI, emerging technology, and changing consumer expectations are forcing brands to rethink how they create relevance and compete for attention.
In this episode of Tuesdays with Trailblazers, StrawberryFrog Founder and Chairman Scott Goodson discusses how creative agencies and marketing leaders can respond to an industry undergoing rapid transformation.
The conversation explores how StrawberryFrog has remained independent while adapting to major shifts in technology, media, and consumer behavior. Scott examines the growing role of AI in marketing, the importance of identifying cultural change before it becomes mainstream, and why Movement Marketing can help brands create participation around ideas rather than relying solely on conventional campaigns.
For executives planning for the future of marketing, the discussion connects AI, creativity, cultural insight, and brand strategy with the need to continually evolve.