Scott Goodson and Ramon Soto on The Agile Brand with Greg Kihlström.
What happens to a brand promise when 100,000 employees have to deliver it every day, and how does a challenger in one of the most competitive sectors outleap established rivals?
In this episode of The Agile Brand, host Greg Kihlström speaks with StrawberryFrog Founder and Chairman Scott Goodson and Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, about why lasting brand strength starts inside the organization.
Ramon shares how Northwell's "Raise Health" platform united its workforce and challenged the status quo in healthcare, lifting employee engagement from the 47th percentile to the high 90s. They also explore unconventional channels like Netflix and HBO programming, which drew nearly 100 million viewing hours, and how the team measures purpose-driven work against business outcomes.
For CMOs and marketing leaders looking to differentiate in a crowded category, the conversation offers a candid look at employee engagement, branded content, and the agency-client partnership behind Northwell's rise to the number one brand in the New York market.
StrawberryFrog is an independent creative agency that builds movements to grow brands. Want to explore what a movement could do for yours? Let's talk.