Scott Goodson and Steve Scutellaro on The Immortal Life of Agencies.
How does an established creative agency reinvent its business model while AI, new talent structures, and changing expectations around pricing and value reshape the industry?
In this episode of The Immortal Life of Agencies, StrawberryFrog Founder and Chairman Scott Goodson and CEO Steve Scutellaro discuss leadership succession, agency differentiation, and what it takes to stay relevant after nearly three decades in business.
Scott reflects on choosing a successor who can build on the agency’s legacy without being constrained by it, while Steve explains how he is aligning people, culture, and capabilities for StrawberryFrog’s next chapter. Together they explore the agency’s Movement Marketing approach, which turns communities into active participants, and how creativity can be connected to measurable business outcomes.
For agency leaders and marketers evaluating agency partners, the conversation offers a candid look at talent models, AI adoption, and pricing models inside an independent creative agency adapting to disruption.