Change and transformation


Defy the Economy

Helping Cap Gemini focus their offer into the "Adaptive Enterprise"

We created a new brand narrative and a fully integrated communications plan centered on focusing all global employees around a simple way to convey their offerings in the form of a benefit (Adaptive Enterprise) and then launched an employee transformation and training program followed by an external marketing campaign with global and locally adaptable content to maximize adoption of the new "Defy The Economy" movement, driving fast change inside the firm, and growth and new clients outside.