Embrace Volatility

How to mobilize prospects and galvanize employees at Crowe, a leading global consulting, technology, and public accounting firm.

"Embrace Volatility" is a big brand idea that challenges this sector, using the VUCA world as a benefit for business leaders rather than a curse. This highly imaginative work, developed by StrawberryFrog, aims to break through the walls of indifference by flipping the perception of volatility from something to fear to something that creates opportunity.