CONSUMERS
Leadership vision, strategy & structure change
Northwell
Raise Health
Making Northwell the challenger brand in the health category
Working with the leadership of Northwell, we designed a new path for Northwell to talk about Raising Health and reaching broader audiences in cities and towns around NY State. A movement that is all about access to quality health care, equality since health is a class, race and gender issue, and other areas of leadership in health.
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northwell:
the solvers
![](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F114448%2F3356x1888%2F3e3d6e4d6e%2Fnorthwell-solvers-16x9.png&w=3840&q=75)
Northwell:
Gun Violence Prevention
![Screen grab of uneasy man and woman speaking to a couple. Text reads “Doesn’t kill to ask about unlocked guns.”](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1366x768%2Fac11ac3a59%2Fgun-violence-prevention-northwell-health-16x9.png&w=3840&q=75)
Northwell:
Case Study
![Masked woman grabbing food from a fridge. Overlaid text reads “Raise your hand when our zip code determines our health.”](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1920x1080%2F68ce20b306%2Fnorthwell-case-study-16x9.png&w=3840&q=75)
Northwell:
Raise Health
![A city center landscape on a sunny day, with a bubble floating perfectly in the middle of the image. Text reads “Raise Health.”](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F9503df769b%2Fnorthwell-raise-health-16x9.jpg&w=3840&q=75)
Northwell:
Year in Review
![A jumbotron featuring two male healthcare workers wearing head-to-toe PPE.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F1a505f3790%2Fnorthwell-year-in-review-16x9.jpg&w=3840&q=75)
Northwell:
Breaking the Mold
![A woman with short hair looking powerful with arms outstretched while pieces of a broken mold representing a historically male centric health research paradigm float around her.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F1db39bbcb4%2Fnorthwell-breaking-the-mold-16x9.jpg&w=3840&q=75)
![Orange poster for Northwell that reads “When we raise health, we raise everyone.”](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1383x642%2Fda6545db15%2Fnorthwell-banners-1383x642.jpg&w=3840&q=75)
![Text overlay that reads “When we raise what health should be we raise everyone” over a photo of masked protestors.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1304x673%2Fd8f83c4e0b%2Fnorthwell-banners-1304x673.jpg&w=3840&q=75)