Leadership vision, strategy & structure change


Raise Health

Making Northwell the challenger brand in the health category

Working with the leadership of Northwell, we designed a new path for Northwell to talk about Raising Health and reaching broader audiences in cities and towns around NY State. A movement that is all about access to quality health care, equality since health is a class, race and gender issue, and other areas of leadership in health.

Orange poster for Northwell that reads “When we raise health, we raise everyone.”
Text overlay that reads “When we raise what health should be we raise everyone” over a photo of masked protestors.