We developed a movement OUT THE MONSTER that galvanized communities across the United States. The program accelerated Orexo Pharmaceutical company’s rise to dominance as the challenger brand in the medically assisted treatment space. The program challenged the market leader while provoking a national discussion in the media, among journalists, government, and the medical community around accidental opioid addiction. Eventually millions of people joined the conversation. This was fulfilling in that we helped the client achieve their business goals but moreover brought this issue front and center focusing tough discussions, and helping to drive positive change across the USA.