EMPLOYEES
Helping leadership of SunTrust bank focus and inspire their 30,000 employees
SunTrust
Movement Inside
A Movement Inside for financial confidence
We worked with the HR leaders of SunTrust on an internal communications program, we call it a Movement Inside, that generated energy, engagement and participation in an 8-step financial literacy program. Loyalty, retention, recruitment of top talent went up...way up. onUP!
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SunTrust onUp:
5 million
![creen grab of a large crowd inside a stadium for the “5 Million” campaign](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2Ff13e2b3fa9%2Fsuntrust-movement-inside-1600x900.png&w=3840&q=75)
SunTrust onUp:
Movement Inside
![Woman wearing plaid with hair pulled back smiling with her mouth open at her work cubicle. Still from the “Momentum OnUp” campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1440x810%2F91be1e2f07%2Fsuntrust-movement-inside-16x9.jpg&w=3840&q=75)
![Screenshot of a webpage featuring two visuals - a woman exercising, and a man playing with his child.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1873x967%2F28e493b10f%2Fsuntrust-onup-6-million-1873x967.png&w=3840&q=75)