CONSUMERS
A new engagement program for SunTrust
SunTrust
onUp
Igniting growth quickly across the financial services group
Working with the leaders of SunTrust we designed a Movement to change the mindsets and behaviors of 30,000 employees. Then we took the onUp Movement to America’s main street. Six years later, the onUp movement has changed the culture and focus of the company, and with almost 7 Million participants, has grown new client accounts faster than at any time in the bank's history.
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SunTrust:
Hold your Breath
![Close-up of man swimming in nature as part of the “Hold Your Breath” campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F697f21da1a%2Fsuntrust-onup-16x9.jpg&w=3840&q=75)
SunTrust:
Figure of Confidence
![Screen grab of a teddy bear up in the air. A young girl can be seen in the distance.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F5663fa02e3%2Fsuntrust-figure-of-confidence-16x9.jpg&w=3840&q=75)
SunTrust:
Confidence King
![Point-of-view shot of a person holding a phone with the OnUp website on-screen.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F927bca9031%2Fsuntrust-confidence-king-16x9.jpg&w=3840&q=75)
SunTrust:
The Bridge
![Screengrab of a young girl in a dark room, sitting on her bed next to her stuffed animal.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F3a3d8f04f9%2Fsuntrust-the-bridge-16x9.jpg&w=3840&q=75)
SunTrust:
onUp Challenge
![An animated, imaginary world built in a green and blue color palette for the “onUP Challenge.”](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F89de3e6570%2Fsuntrust-onup-challenge-16x9.jpg&w=3840&q=75)
![Screenshot of a webpage featuring two visuals - a woman exercising, and a man playing with his child.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1873x967%2F28e493b10f%2Fsuntrust-onup-6-million-1873x967.png&w=3840&q=75)
![A large group of people wearing Pride shirts and waving Pride flags in front of an “OnUp on Tour” truck.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1612x546%2F37ecfc00f6%2Fsuntrust-onup-1612x546.jpg&w=3840&q=75)