Woody Creek
Age Like a Badass
How to build the leading challenger brand in the spirits category by activating purpose.
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Woody Creek:
Willie Creek
![Actor William H. Macy wears a white button-up and plays a baby guitar in front of an off-white home.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F82adcf1244%2Fwoody-creek-willie-creek-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Alt Ruby
![Actor William H. Macy wears a robe in the dark in front of a house as someone behind him calls his name.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2Fca3ed27163%2Fwoody-creek-alt-ruby-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Fired Once
![Actor William H. Macy looks at the camera and raises a glass of bourbon for the Woody Creek campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2Fb02157d515%2Fwoody-creek-fired-once-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Humor in Truth
![Close-up on actor William H. Macy looking off-camera while two people are blurred in the background.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F6499ea4f58%2Fwoody-creek-humor-in-truth-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Mankind
![Actor William H. Macy plays the banjo for the Woody Creek campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F85c1a46193%2Fwoody-creek-mankind-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Perfection
![Screen grab of actor William H. Macy looking at the camera and raising a glass of bourbon for the Woody Creek campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F1b5f18c642%2Fwoody-creek-perfection-16x9.jpg&w=3840&q=75)
Lifeisms by Willie Creek:
Walking Down the Road
![Actor William H. Macy looks into the camera for the Woody Creek campaign.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F1600x900%2F4b685adb00%2Fwoody-creek-walking-down-the-road-16x9.jpg&w=3840&q=75)
![Poster of actor William H. Macy playing the ukulele while advertising Woody Creek Distillers.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F585x668%2F744f5dd039%2Fwoody-creek-print-2-585x668.png&w=3840&q=75)
![Poster of actor William H. Macy playing the ukulele while advertising Woody Creek Distillers.](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fa.storyblok.com%2Ff%2F114448%2F559x666%2F0ea57b9376%2Fwoody-creek-print-1-559x666.png&w=3840&q=75)