We work with creative and employee-minded CEOs and People Leaders:

To establish new cultural realities within organizations that benefit the many, not just the few.

Movement Inside™

Powerful change driver for organizations

We design Movements to deliver positive change and growth, by merging the capabilities of a world-class creative marketing firm and a research-backed strategic consultancy.

  • • They form passionate advocate communities who rally around a shared purpose to drive change.
  • • They are rooted in a shared dissatisfaction with the status quo.
  • • They shape beliefs and transform behavior.
  • • They take a clear stand and defend it.
  • • They are co-created and co-owned.

The Purpose Gap™

There is a growing "Purpose Gap", the distance between how employees and top executives feel purpose is being activated inside America's largest companies, according to a new research study.

StrawberryFrog solves the Purpose Gap with Movement Inside, and has cases to view for Walmart, Northwell, Google, Mahindra, Lifebridge, and others. Email megan@strawberryfrog.com for details or


We offer:

  • • Movement Strategy Visioning and Execution
  • • Competitive Cultural Audit
  • • Mixed Methods Research, including cultural, behavioral, ethnographic
  • • Leadership Alignment & Coaching
  • • Employee Training & Development
  • • Creative Marketing and Communications
  • • Experiential Activations
  • • Cultural Prototyping
  • • Employee Wellbeing Programming
  • • KPI Monitoring and 360 Assessments
  • • Purpose Gap™

Measure of the distance over time and down through the organization between a purpose being announced and its continued understanding and use at the 'bottom' of the organization 18 months later.

Why? Because employees... are consumers... are people first.